Behdad Morsalpoor

/ Experience

1. 

   Product Design Lead

   Apr 2024 – Present

   Nobitex · Leading Crypto Exchange in MENA, 11M+ Users

   • Led User Engagement Tribe: Directing 3 designers within a high-performance "Product Trio" culture, ensuring technical feasibility and aligning design initiatives with quarterly OKRs for an 11M+ user base.
   • Solved Critical Login Friction (HCI): Diagnosed a 52% login failure rate via qualitative research. Executed 3 iterative cycles to resolve 'bad password' patterns, boosting successful logins to 58% and reducing entry-point churn.
   • Orchestrated High-Traffic Scalability: Steered end-to-end UX for massive events (e.g., Hamster listing), handling 138,000 signups in 24h with an 80% trade success rate under extreme load.
2. 

   Senior Product Designer

   Apr 2023 – Apr 2024

   Nobitex · Leading Crypto Exchange in MENA, 11M+ Users

   • Architected Complex Fintech Platforms: Engineered the Social Trading ecosystem (empowering 5k+ experts) and restructured the DEX (20k+ users), simplifying blockchain intricacies into intuitive, secure flows.
   • Established Scalable Design System: Built the foundational component library for a 10-person team, which standardized UI consistency and measurably accelerated the design-to-development handover.
3. 

   Senior Product Designer

   Apr 2022 – Apr 2023

   Cafe Bazaar · Largest Android App Store in Iran, 40M+ Users

   • Optimized Fintech Ecosystem (Bazaar Pay): Architected a B2B transaction console for 18,000 active vendors to manage financial settlements. Conducted heuristic evaluations on the payment gateway, identifying friction points that led to a 25% increase in Direct Debit adoption.
   • Led Rapid MVP Launch (Fansee): Championed end-to-end product design of a celebrity-engagement platform (creator economy) within a cross-functional agile team. Delivered a fully functional product from concept to launch in just 3 months.
4. 

   Product Design Lead

   Dec 2020 – Apr 2022

   Krypton · Crypto Exchange Development

   • Conceptualized Advanced Trading Platform: Led end-to-end design of a pro-level exchange (Spot/Order Book) across Web, Mobile, and Tablet. Delivered a robust Style Guide with Dark/Light themes, ensuring visual consistency and accessibility.
   • Driven by Behavioral Research (HCI): Conducted contextual inquiry sessions with professional traders, revealing critical insights (e.g., prioritizing Order Book visibility over Charts) that reshaped the UI hierarchy.
5. 

   Product Design Lead

   Jan 2020 – Dec 2020

   Agah e-Commerce Company · B2B SaaS & E-commerce

   • Architected Design System for B2B SaaS: Built the foundational Design System for a Product Information Management (PIM) platform, standardizing complex data visualization for rug vendors and enabling consistent UI scaling across the retailer network.
   • Accelerated Product Delivery: Led the rapid redesign and deployment of a localized Open-Source Crypto Exchange in under 2 months, meeting aggressive time-to-market goals.
6. 

   Senior Product Designer

   May 2019 – Feb 2020

   RM Innovation · US-Based Agency | Remote

   • Optimized E-commerce Funnel (Khazai Rugs): Reduced Home & Listing page bounce rates from 50% to ~30% by restructuring information architecture. Implemented a sequential selection pattern (progressive disclosure) for size/color attributes, significantly reducing cognitive load.
   • Deployed 4 Niche Platforms End-to-End: Designed 3 niche e-commerce sites and 1 service platform from scratch, creating comprehensive Style Guides. Utilized Heatmap analysis to realign service-page layouts with user intent.
7. 

   UI/UX Designer

   Aug 2018 – Jun 2019

   Iran Fara Bourse · Iran's Exclusive OTC Financial Market

   • Designed user interfaces for Iran's exclusive OTC financial market platform, focusing on complex data visualization and accessibility for financial professionals.
8. 

   UI/UX Designer

   Aug 2017 – Aug 2018

   SHEZAN Accelerator · Deep-Tech: Cognitive Science & Biotech

   • Designed interfaces for deep-tech startups at the intersection of Cognitive Science and Biotech, applying HCI principles to emerging technology products.
9. 

   Co-founder & Product Designer

   Jan 2017 – Dec 2017

   Bestooran · UGC Food Review Platform

   • Co-founded and led all product design for a user-generated content food review platform in Kerman, Iran. Responsible for end-to-end UX from concept through launch.
10. 

    UI/UX & Graphic Designer

    Oct 2013 – Mar 2015

    Movazi Pardaz · Design Agency & Freelance

    • Delivered UI/UX and graphic design for agency clients across branding, digital, and print projects in Kerman.

/ Education

• B.E. in Computer Engineering (Hardware)

  Sep 2011 – Sep 2016

  Shahid Bahonar University of Kerman · Kerman, Iran

  • Thesis: "Algorithmic Assessment of Facial Aesthetics using Golden Ratio" — explored the intersection of mathematical harmony and visual perception, creating an early foundation for data-driven design thinking.
  • Specialized in Hardware Engineering, fostering a rigorous understanding of System Architecture, logic design, and resource constraints.

/ Skills

/ Certifications & Languages