Hi, I'm Behdad
Senior Product Design Lead
Crafting intentional digital products at the intersection of fintech, crypto, and behavioural design.
Featured Work
Selected Case Studies
Design Leadership
Fintech & DeFi
Design Systems
Scalable component libraries
Interaction Design
Behavioral Research
Product Strategy
UX Research
Design Leadership
Fintech & DeFi
Design Systems
Interaction Design
Current Role
Product Design Lead
Nobitex
Leading Crypto Exchange in MENA, 11M+ Users
Apr 2024 – Present
- Led User Engagement Tribe: Directing 3 designers within a high-performance "Product Trio" culture, ensuring technical feasibility and aligning design initiatives with quarterly OKRs for an 11M+ user base.
- Solved Critical Login Friction (HCI): Diagnosed a 52% login failure rate via qualitative research. Executed 3 iterative cycles to resolve 'bad password' patterns, boosting successful logins to 58% and reducing entry-point churn.
Kind Words
What people say
About Me
Design with intention.
I'm Behdad Morsalpoor — a Senior Product Design Lead with 12+ years scaling Fintech platforms used by 11M+ people. My work sits at the intersection of HCI, Cognitive Science, and product strategy: I turn complex financial flows into precise, high-fidelity experiences that move OKRs. I'm currently based in Tehran and relocating to Barcelona in October 2026.