Behdad turns ambiguous product problems into shipping-ready flows with rare clarity. His behavioural-design lens consistently lifts our key metrics.
Sara Mohammadi
Engineering Manager, Nobitex
Hi, I'm Behdad
Senior Product Design Lead
Crafting intentional digital products at the intersection of fintech, crypto, and behavioural design.
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Current Role
Product Design Lead
Nobitex
Leading Crypto Exchange in MENA, 11M+ Users
Apr 2024 – Present
- Led User Engagement Tribe: Directing 3 designers within a high-performance "Product Trio" culture, ensuring technical feasibility and aligning design initiatives with quarterly OKRs for an 11M+ user base.
- Solved Critical Login Friction (HCI): Diagnosed a 52% login failure rate via qualitative research. Executed 3 iterative cycles to resolve 'bad password' patterns, boosting successful logins to 58% and reducing entry-point churn.
Kind Words
What people say
One of the few designers who can hold both strategy and pixel-craft in the same week. He raises the bar for everyone around him.
Arman Karimi
Head of Product, Aban Tether
Pairing with Behdad on research means insights actually translate into product decisions — not just slides.
Niloofar R.
Senior Researcher, Digikala
Calm, opinionated, and deeply curious. The kind of design partner that makes engineers want to ship a little nicer.
Pouya Tehrani
Staff Engineer
Behdad designs with intent. Every interaction, copy choice, and edge case feels considered — not decorated.
Maryam K.
Product Lead
We hired Behdad to consult on onboarding — three weeks later our drop-off was down by a third. That speaks for itself.
Ali Hashemi
Founder, fintech startup
Behdad turns ambiguous product problems into shipping-ready flows with rare clarity. His behavioural-design lens consistently lifts our key metrics.
Sara Mohammadi
Engineering Manager, Nobitex
One of the few designers who can hold both strategy and pixel-craft in the same week. He raises the bar for everyone around him.
Arman Karimi
Head of Product, Aban Tether
Pairing with Behdad on research means insights actually translate into product decisions — not just slides.
Niloofar R.
Senior Researcher, Digikala
Calm, opinionated, and deeply curious. The kind of design partner that makes engineers want to ship a little nicer.
Pouya Tehrani
Staff Engineer
Behdad designs with intent. Every interaction, copy choice, and edge case feels considered — not decorated.
Maryam K.
Product Lead
We hired Behdad to consult on onboarding — three weeks later our drop-off was down by a third. That speaks for itself.
Ali Hashemi
Founder, fintech startup
About Me
Design with intention.
I'm Behdad Morsalpoor — a Senior Product Design Lead with 12+ years scaling Fintech platforms used by 11M+ people. My work sits at the intersection of HCI, Cognitive Science, and product strategy: I turn complex financial flows into precise, high-fidelity experiences that move OKRs. I'm currently based in Tehran and relocating to Barcelona in October 2026.